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The Strategies On Improving Road Safety Awareness To Reduce Crashes

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Road transportation is the most common means of transportation over the years. The use of motor vehicle is very popular among other means being used. The rate of deaths, injuries and loss of property occurring through road traffic accident is a thing of concern in our society these days. Hence, there should be an effective way of carrying out road safety campaign in order to achieve driver behaviour modifications. Improving road safety awareness is a means of changing road user behaviour positively by making them to obey traffic rules and regulations. Improving Road Safety Awareness means individuals, organizations, government using a better way of educating the general public on how to ensure and improve safety on the roads.


UN Road Safety Awareness


The Sustainable Development Goal is one of the Global Goals of the United Nation vision 2030. In September 2015, 193 world leaders agreed to 17 SDG's of which a specific stand-alone target(3.6) in the Health Goal to reduce Road Traffic Fatalities was adopted: "By 2020, halve the number of global deaths and injuries from road traffic accidents". Hence, our effort to contribute and support government and United Nation in achieving this target goal. Improving road safety awareness, drivers safety consciousness and to subsequently save lives is our utmost concern. However, a decade of Action for Road Safety 2011-2020 was adopted as a principle. The Decade of Action seeks to prevent road traffic deaths and injuries. The Decade of Action Global Plan outline steps towards improving road safety within 5 pillars of activity: road safety management, safer roads and mobility, safer vehicles, safer road users and post-crash.

Improving road safety awareness with SDGS


The Nigerian Roads


Nigeria is the most populous country in Africa. And the 7th most populated country in the world with a figure of about 203,399,902. As of Sunday, December 22, 2019, based on worldometers elaboration of the latest United Nation data. The population of Nigeria is equivalent to 2.61% of the world population. Nigeria has the largest road network in Africa. And the 2nd largest south of the Sahara with about 195,000km road network. Out of which a propotion of about 32,000km are federal roads while 31,000km are state roads. Unforturnately out of this, only about 60,000km are paved as at September 7, 2017.




Our vision is to ensure a radical reduction on Road Traffic Collussion through public education.

Mission and vision statement of yangalife.com




To contribute in the UN Decade of Action on reducing Road Traffic Accident by educating road users with a particular focus on drivers.


Strategies For Enhancing Road Safety Alertness




Is replacing ignorance with knowledge. It is acquiring knowledge or developing the ability to perform new things. We all need to learn because "chance favors only the prepared mind'. Can traffic skills be mastered simply by the ability to maneuver a vehicle? No. However, drivers should not just learn to get a drivers licence. But to understand the traffic mechanism as a whole and, ultimately how to save your life and that of others while driving. There is no over-learning in learning how to save your life. All learning of whatever subject requires constant, repetitive practice. You can master them all by practicing it over and over again. What you should try to avoid is not "over learning but "over assumption"


Learning By Assumption


Everybody wants to be somebody and almost everybody wants to be appreciated by somebody. This need for appreciation sometimes is debased by a desire to demonstrate one's own excellence and gives to much exaggerated pride in one's own ability. A driver for instance may find himself compel to demonstrate to his passengers. However, that he is of exceptional competence, and therefore assumes that he knows better than others.


Assumptions Often Leads To: Impulsiveness: The impulsive personality, which "Act first and think later" is almost always out of place in traffic. It is often synonymous with foolhardiness, which besides being alarming to other road users, may cause the driver to lose control of his vehicle. The trouble is that such person always assume they are right.


Excuses: Some people experiences a strong urge to blame others for their own mistake. And deny any responsibility for what they may have caused, instead they make excuses. Such people stand a strong chance of acquiring some very bad driving habits since they invariably throw the blames on others and feel no compulsion to admit they were wrong. Change in driver behaviour is non of their concern because they see no reason in that.

Dont blame others


Repression: Repression in psychology is a mechanism by which people protect themselves from threatening thought by blocking them out of the conscious mind. Some drivers seem prepared to keep on going without slowing down, even if it is dark. Others risk overtaking, though they can not see the on-coming vehicle. Are they unaware of the danger? No. They only suppress the thought and they try to believe that all will go well.


Display of prestige: Many people have a strong desire to assert themselves. The reason may vary; sometimes it may simply be a matter of assumed high status in which the underlying motive is feeling of superiority over other road users. Such people therefore assumed that other road users should give way for someone who is clearly an expert or is driving a bigger/better vehicle. For instance, people moving with warning device to disobey traffic.


Refresher Course For Drivers


You may have to face the fact that some of your driving habits are undesirable habit. Of which you may have perhaps have acquired by subconsciously imitating your father or brother. And which though acceptable to you, must now be thoroughly revised. Even though you may have received an excellent training at a driving school. And have been driving for years, it is still necessary to learn and gain more knowledge in driving.


Road Safety Education In Schools


Finally, we have thought it wise to improve safety and security on our roads. However, by educating the public on traffic rules and regulations through this medium. Like we earlier said, Learning is replacing ignorance with knowledge. We all need to learn because "change favours only the prepared mind". We must accept the fact that driving requires learning and radicalizing what we have learnt.


In Summary


Even if you fly or use other means of transportation , you must use the road to reach your final destination. There is need to make road safety a separate subject in both primary and secondary classes. This is to catch them young. Also, to make it a separate course of study in our tertiary institutions.

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